- 2008 Editorial brochure:

Ski Canada's readers are at the core of the alpine ski market in Canada. They are committed to their sport and lifestyle. They look to Canada's national magazine on skiing for advice, entertainment and news. Ski Canada's readers are in the broad centre of the downhill ski market, inclusive of all age groups and linked by their common passion for the sport of alpine skiing. This enthusiasm draws them to Ski Canada magazine and ensures a dedicated audience for its content.

Ski Canada publishes more editorial pages than any ski magazine in Canada

Sample writers and photographers biographies

Departments, each issue

- First Tracks: our editor makes first tracks
- Letters: The country’s most dedicated readers speak up
- Short Turns: news, gossip and racy photos
- Gear & Gadgets: the newest in fashion, the best in gear, from helmets to gloves, eyewear to boot-warmers…and beyond
- Western View: George Koch sets everything right--far right
- Race Line: James Christie lets you talk World Cup like a pro
- Letter from the Alps: Doug Sager’s entertaining look at Euros
- Tech Talk - Martin Olson on the popular mechanics of skiing
- Seen @ Whistler: Chris Lennon's look at life from the epicentre of mountain culture
- Gear & Gadgets Hot new products for alpine skiers
- Style File - Instruction editors Martin Olson and Chris Lennon fix all that ails you
- Crosshairs: award winning photographers' gallery
- Countdown to 2010: commentary and insight into developments for the 2010 Winter Games.

BUYER'S GUIDE 2009

publishes week of August 25, 2008
on newsstands week of September 8.

The annual Buyer's Guide issue delivers bonus circulation with 3x the newsstand sale of other issues. This is in addition to Ski Canada's subscriber totals which exceed subscriptions to ALL other ski magazines available in Canada - combined. The Buyer's Guide is the season launch issue and highly recommended to include in your media plan for fall 2008. Circulation Fall 2007 issue was 55,663 copies (CCAB audited)

Gear Guide 2009 - the most comprehensive review of alpine ski gear in Canada
- Alpine Skis .. review all the new skis for 08/09
- Ski Listings .. every brand, every model - specs and suggested retail price
- Alpine Boots .. review all the new ski boots for 08/09
- Boot Listings .. every brand, every model - specs and suggested retail price
- Alpine Bindings .. new models for 08/09

Ski Canada Test 2009 from Big White Ski Resort (Part I) - Canada's premier consumer ski ratings now in its 27th year- Test results for all mountain categories.
Features
- What's in Store - gear and gadgets for skiers
- George Koch revisits the Lycra Priesthood (the ski instructor) 10 years on
- Ian Merringer on a Sun Peaks family holiday
- Bringing skiers to their knees: an update on injury and prevention (Monica Andreef)

Regular columns - news, opinion, competition & reviews; First Tracks, Race Line, Western View, Letter from the Alps, Crosshairs, Caught & Shot .. skiers caught in the act

Fall 2008 (Oct./Nov.)
publishes week of October 13, 2008
on newsstands week of October 20
Ski Canada Test 2009 from Big White (Part II)
- On-piste skis They’re at home on groomed runs across the country. Following last issue’s All-Mountain ski test results Cruisers and Carvers are on the buffet table this month. Ski Canada tested 22 worthy new models—and there’s one just right for you!
Features
- Best of Banff - an insider's guide for your next visit
- Leukerbad, Switzerland: more the character of a discrete mountain than one of those massive interconnected ski safaris
- Verbier, Switzerland: unashamedly upscale in every category
- Aspen: if you've never been read this so you can talk like an expert
- Trois Vallées: Courcheval, Meribel and Val Thorens, France: may be all on one lift ticket but each is a distinct resort with a story to tell
- George Koch's offers his annual overview of what's new and worthy at 10 ski areas within driving distance of the Calgary airport
- Helmets: Just the facts, no anecdotes, in Jasper Shealey's research report on snowsports helmets
- A somber Marty MacLennan after his first avalanche course
- Ski Canada Bio: Golden boy Rudi Gertsch of Purcell Helicopter Skiing is a pioneer of heli-skiing in Canada
- Style File with Chris Lennon: now we're rockin' - ski brands have explored a number of shape innovations for big mountain skis
- Style File with Martin Olson: making the switch and toppling downhill
- Tech Talk: ski gloves
- 2009 Fashion - What's new, What's hot in Whistler (Kim Thompson)
- Cross Hairs - the best in alpine ski photography
- Raceline - James Christie on how, like China, Canada can be another No. 1 host country
Regular columns
- First Tracks, Short Turns, Race Line, Countdown to 2010, Western View, Seen @ Whistler, Letter from the Alps, What's in Store, Caught & Shot

Travel Guide 2009 (December)- Everything you need to make your perfect ski vacation come to life!
publishes week of November 17, 2008
on newsstands week of November 24

TRAVEL GUIDE 2009: 30 ski area reviews to help skiers plan their holiday - tips on road trips, airline travel, deals, discounts and more.
Ski Canada Test 2009 from Big White (Part III) .. Easy cruisers and powder ski test from Mike Wiegele's Heli-ski - impressions reports on dozens of models of alpine skis
Features
- Kimberley on the rise (Monica Andreef)
- Filming a ski DVD at Mica Heli by Steve Threndyle
- Hosting the World Cup: How Panorama, Louise and Whistler roll out the white carpet every year. (Plus Austrian accents around Sun Peaks) Monica Andreef
- Revelstoke's amazing launch and future
- Party at Baker - K2 may not lead in the World Cup, but they know how to have a good time (Marty MacLennan)
- Kim Thompson on Ski Canada House & Home
- Engleberg and Andermatt in Austria
Regular columns
- First Tracks, Short Turns, Race Line, Western View, Seen @ Whistler, Letter from the Alps, What's in Store, Caught & Shot

Winter 2009: Best of Skiing in Canada
publishes week of January 5, 2009
on newsstands January 12, 2009

Best of Canadian Skiing .. Ski Canada's annual awards for the best, the steepest, the most noteworthy and unusual skiing in Canada
Features
- Cold Smoke Festival at Whitewater
- Nine classic lift-served off-piste runs (Andreeff)
- My own private ski hill
- Ski Canada bio: "Pops" of Lake Louise
- Skiing the rock: Marble & Blomidon, Nfld.
- skiing the Chic-Chocs in Quebec
- Skiing the rock: Marble & Blomidon, Nfld.
- Nine top lift-served off-piste runs
- Montana, Switzerland and Austria - one man's experience
Regular columns
- First Tracks, Short Turns, Race Line, Western View, Seen @ Whistler, Letter from the Alps, What's in Store, Caught & Shot



Spring 2009: The Ski Better issue
publishes week of February 23, 2009
on newsstands March 2, 2009
Features
- Skiing better - Do you need some correction? 10 Classic Errors -- and how to fix 'em
- Sneak Peek at Next Year’s Gear
- Apex in the Okanagan
- Spring Break in the Gulmarg: Delhi-based journalists Diana Coulter and Matt McClure take their boys on a family ski trip unlike anywhere in Canada.
- Profile: Kyle (and Trevor) Peterson
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Regular columns
- First Tracks, Short Turns, Inside Edge, Western View, Seen @ Whistler, Letter from the Alps, What's in Store, Caught & Shot
Ski Canada's editors reserve the right to change scheduling or cancel any articles.

Writers and Photographers

Ski Canada is noted for editorial excellence. Our writers and photographers are among the best in alpine snowsports media. Here's a sample of just a few:

George Koch has travelled to war zones as well as ski hills in preparing the thousands of articles he's written over his 20-year career. He holds an MA in journalism, was a recipient of a National Magazine Award and continues to write for numerous publications besides Ski Canada.

Former editor in chief of Fall Line Skiing in the U.K., Leslie Woit has had no home base for years but chooses to travel the world in search of the perfect ski destination for a host of magazines and newspapers including Ski Canada.

Toronto-based James Christie has covered six Winter Olympics, numerous World Cups and the full range of amateur and pro sport in more than 30 years with The Globe and Mail.

Steven Threndyle published his first story in Ski Canada in 1987 about flunking the Level II exam. He can write better than he skis. He loves backcountry powder, hates gates, and believes that every skier should turn a non-skier onto the sport. He lives in Kelowna, B.C., with his snowboarding wife, son, and daughter. He is eternally grateful for the fact that his son does not play hockey, so he can go skiing on Saturdays.

Ian Merringer is the editor of Canoeroots , the former editor of Rapid and Adventure Kayak and has won a national magazine award for his work with Explore magazine.

Andrew Findlay has been a freelance journalist for eight years, publishing his work on topics as diverse as wild horses and forgotten ski hills in magazines like Ski Canada, Canadian Geographic, Explore, Westworld, B.C. Business, Canadian Wildife, EnRoutre and numerous other magazines.

Chris Lennon has an extensive competitive background, currently resides in Whistler and writes for various ski and travel publications in North America and New Zealand.

Free is the operative word in Ryan Stuart's life; he's a free-heel skier, freelance writer – for publications like BC Business, Backcountry and The Globe and Mail – and gear editor for Explore magazine, where he gets to try all kinds of gear...you guessed it, for free.

Marty MacLennan is a former advisor to the Nagano Olympic Ski Patrol and author of Lobster's Family Guide to North American Ski Resorts, Marty calls anywhere with good skiing home. A freelancer by trade and vagabond at heart, he presently resides in Vancouver where he teaches photojournalism at Simon Fraser University.

Doug Sager is a former Cairo correspondent for CBC and CBS News. Doug abandoned the Egyptian desert for the skifields of Switzerland 25 years ago. In addition to being Ski Canada's longest serving columnist he has been ski correspondent for a number of British publications, including The Times, The European and Vogue.

Kim Thompson is a Whistler-based writer with bylines in publications such as Adventurous Magazine, British Columbia Magazine, Whistler the Magazine, the Province, and Off-Piste Magazine. Thompson is on staff as sports editor for the Whister Question newspaper and has twice won the Best Sports Pages Better Newspapers Competition. A writer by trade, Thompson’s slightly addicted to fresh lines, new crags, and whitewater.

Arnie Wilson spent 15 years in television - 10 of them on screen - before becoming the London-based Financial Times ski correspondent in 1986. In 2001 he became editor of Ski+board, the Ski Club of Great Britain’s magazine. . In 1994 he skied every day for a year - a feat which took him to 240 resorts in 13 countries around the world, and into the Guinness Book of Records. Wilson is also the author of ski books. He has now skied in 660 resorts in 26 countries. His next mission is to ski in all 40 of America’s "skiing states" – he has four to go.

Eric Berger Originally from Montreal, Eric moved to Whistler in the fall of 1986 after studying photography at the CEGEP Du Vieux Montréal. It was in Whistler that he combined his love of photography with his passion for skiing and snowboarding to create a successful career as an action sports photographer. He was a Senior Contributing Photographer with Transworld Snowboarding Magazine for twelve years and continues to work with numerous action-sports publications and high profile clients worldwide.

From the beginning, Eric's eye has been drawn to raw wilderness as the backdrop of his success. Delivering action poised on the edge of consequence, his images are at once daunting and inspiring. At home in the backcountry and remote locations, his visual merging of high-risk sport, alpine topography and evocative composition have given him a signature look and international respect.