- 2010/11 Editorial brochure:

Ski Canada's readers are at the core of the alpine ski market in Canada. They are committed to their sport and lifestyle. They look to Canada's national magazine on skiing for advice, entertainment and news. Ski Canada's readers are in the broad centre of the downhill ski market, inclusive of all age groups and linked by their common passion for the sport of alpine skiing. This enthusiasm draws them to Ski Canada magazine and ensures a dedicated audience for its content.

Ski Canada publishes more editorial pages than any ski magazine in Canada

Sample writers and photographers biographies

Departments, each issue

- First Tracks: our editor makes first tracks
- Letters: The country’s most dedicated readers speak up
- Short Turns: news, gossip and racy photos
- Gear & Gadgets: the newest in fashion, the best in gear, from helmets to gloves, eyewear to boot-warmers…and beyond
- Western View: George Koch sets everything right--far right
- Race Line: James Christie lets you talk World Cup like a pro
- Letter from the Alps: Doug Sager’s entertaining look at Euros
- Tech Talk - Martin Olson on the popular mechanics of skiing
- Seen @ Whistler: Chris Lennon's look at life from the epicentre of mountain culture
- Gear & Gadgets Hot new products for alpine skiers
- Style File - Instruction editors Martin Olson and Chris Lennon fix all that ails you
- Crosshairs: award winning photographers' gallery

BUYER'S GUIDE 2011

published week of August 23, 2010
on newsstands week of September 6.

The annual Buyer's Guide issue delivers bonus circulation with 3x the newsstand sale of other issues. This is in addition to Ski Canada's subscriber totals which exceed subscriptions to ALL other ski magazines available in Canada - combined. The Buyer's Guide is the season launch issue and highly recommended to include in your media plan for fall 2009.

Buyer's Guide 2011 - the most comprehensive review of alpine ski gear in Canada
- Alpine Skis .. review all the new skis for 10/11
- Ski Listings .. every brand, every model - specs and suggested retail price
- Alpine Boots .. review all the new ski boots for 10/11
- Boot Listings .. every brand, every model - specs and suggested retail price (online)
- Alpine Bindings .. new models for 10/11

Ski Canada Test 2011 from Silver Star Mountain (Part I) - Canada's premier consumer ski ratings now in its 28th year- Test results for On-Piste Cruisers and Easy Cruisers.
For more details contact Ski Canada magazine.

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Fall 2010 (Oct./Nov.)
publishes week of October 11, 2010
on newsstands week of October 25
Ski Canada Test 2011 fromSilver Star Mountain (Part II)
- All-Mountain and Big Mountain skis. They’re at home on all runs across the country, from steep and deep to backcountry and groomers. Following last issue’s on-piste ski test results all-mountain/big mountain models are on the buffet table this month. Ski Canada tested 56 worthy new models—and there’s one just right for you!
For more details contact Ski Canada magazine.

Ski Canada exclusive! 5 Avi Transceivers Tested—and the winner is....
Tech Talk: The Coles Notes on ski geometry
New gear you gotta have

What's new, what's happening at the 10 best ski areas in the Rockies: from Sunshine to Kicking Horse
Eating Quebec: The Townships, the Laurentians—and the best eating and skiing in between
Six days, five Vail resorts—the epic roadtrip: cat-skiing Keystone, judging the Breckenridge Ullr parade, luxing it up at Vail and Beaver Creek and the contrasts of Heavenly.
Sleeping and skiing in the shadow of the Matterhorn: family fun in Zermatt

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Travel Guide 2011 (December)- Alpine adventure issue - top ski areas for powder, off-piste, backcountry and, of course, cruising and family ski
publishes week of November 15, 2010
on newsstands week of November 29

Travel
* 31 of Canada's top destination resorts
* 7 top off-piste runs  (great photography)
* Access gates to tough terrain are busier than ever at ski areas in B.C. and Alberta. Who made our favourites list and why?
* Serfaus, Tirol, Austria
* Sunshine, Alberta - The only on-slope accommodation in Banff National Park is only one reason to head to Sunshine Village.
* Big Sky, Montana

Gear
Test Powder: Big and proud. Tested at Wiegele's, 12 top powder skis for the deep
Test Impressions: 15 skis reviewed—which one catches your attention?
Tech Talk : Coming to terms at the ski shop
Gear & Gadgets for the holidays

Tips on technique
Chris Lennon : Better skiing in the steeps, without lessons

Regulars

Seen@Whistler:Where and how to ski Whistler during the Games
Raceline: Globe and Mail and Ski Canada race columnist James Christie helps us all get ready for the Games
First Tracks:Ski Canada contributor Kevin Hjertaas and his new website lets skiers in on some of the secrets behind the big lines done for the camera
Letters: Our readers let us know what they really think - Ski Canada gets more letters than any other ski mag in Canada
Short Turns: News, gossip and racy bits
Western View: George Koch's take on skiing issues
Cross Hairs: Extend your dream time admiring the best of Ski Canada's award-winning photographers

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Winter 2011: Best of Skiing in Canada
publishes week of January 10, 2011
on newsstands January 17, 2011

Best of Skiing in Canada

Across the country, Ski Canada's annual Best of Skiing in Canada awards are being debated at resorts, bars, restaurants, ski industry offices, private chalets and skiers' homes far and wide. The magazine's best-read issue is also most-quoted in general media.

Sunshine Village: The only on-mountain Banff getaway

Marmot Basin: One gonzo new chair has lifted Jasper into the big leagues

What happened in Golden: Last winter's off-piste tragedy led to huge ramifications for B.C.'s Search & Rescue volunteers


Regulars

First Tracks:Ski Canada contributor Kevin Hjertaas and his new website lets skiers in on some of the secrets behind the big lines done for the camera
Letters: Our readers let us know what they really think - Ski Canada gets more letters than any other ski mag in Canada
Short Turns: News, gossip and racy bits

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Spring 2011: The Ski Better issue
publishes week of February 21, 2011

Features

• The Seven Deadly Sins of Ski Instruction
• Hardcore Austria: Serfaus vs. gentle Switzerland: St. Moritz and the Engadine Valley
• Straight from the ski industry trade shows: a Sneak Peak at Next Year's Gear
• From gate crashing to lunch-table saving, understanding the competitive Ontario Ski Club Culture
• Tech Talk: Sidecut 101, understand your ski terminology
• Test Impressions from Big White Test 2010
• After the Games, Chris Lennon takes readers off Hwy 99 to enjoy the drive to Whistler 

Regulars

First Tracks:Ski Canada contributor Kevin Hjertaas and his new website lets skiers in on some of the secrets behind the big lines done for the camera
Letters: Our readers let us know what they really think - Ski Canada gets more letters than any other ski mag in Canada.

Short Turns: News, gossip and racy bits

 

Watch for frequent updates of the 2010/2011 editorial outline

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Writers and Photographers

Ski Canada is noted for editorial excellence. Our writers and photographers are among the best in alpine snowsports media. Here's a sample of just a few:

George Koch has travelled to war zones as well as ski hills in preparing the thousands of articles he's written over his 20-year career. He holds an MA in journalism, was a recipient of a National Magazine Award and continues to write for numerous publications besides Ski Canada.

Former editor in chief of Fall Line Skiing in the U.K., Leslie Woit has had no home base for years but chooses to travel the world in search of the perfect ski destination for a host of magazines and newspapers including Ski Canada.

Toronto-based James Christie has covered six Winter Olympics, numerous World Cups and the full range of amateur and pro sport in more than 30 years with The Globe and Mail.

Steven Threndyle published his first story in Ski Canada in 1987 about flunking the Level II exam. He can write better than he skis. He loves backcountry powder, hates gates, and believes that every skier should turn a non-skier onto the sport. He lives in Kelowna, B.C., with his snowboarding wife, son, and daughter. He is eternally grateful for the fact that his son does not play hockey, so he can go skiing on Saturdays.

Ian Merringer is the editor of Canoeroots , the former editor of Rapid and Adventure Kayak and has won a national magazine award for his work with Explore magazine.

Andrew Findlay has been a freelance journalist for eight years, publishing his work on topics as diverse as wild horses and forgotten ski hills in magazines like Ski Canada, Canadian Geographic, Explore, Westworld, B.C. Business, Canadian Wildife, EnRoutre and numerous other magazines.

Chris Lennon has an extensive competitive background, currently resides in Whistler and writes for various ski and travel publications in North America and New Zealand.

Free is the operative word in Ryan Stuart's life; he's a free-heel skier, freelance writer – for publications like BC Business, Backcountry and The Globe and Mail – and gear editor for Explore magazine, where he gets to try all kinds of gear...you guessed it, for free.

Marty MacLennan is a former advisor to the Nagano Olympic Ski Patrol and author of Lobster's Family Guide to North American Ski Resorts, Marty calls anywhere with good skiing home. A freelancer by trade and vagabond at heart, he presently resides in Vancouver where he teaches photojournalism at Simon Fraser University.

Doug Sager is a former Cairo correspondent for CBC and CBS News. Doug abandoned the Egyptian desert for the skifields of Switzerland 25 years ago. In addition to being Ski Canada's longest serving columnist he has been ski correspondent for a number of British publications, including The Times, The European and Vogue.

Kim Thompson is a Whistler-based writer with bylines in publications such as Adventurous Magazine, British Columbia Magazine, Whistler the Magazine, the Province, and Off-Piste Magazine. Thompson is on staff as sports editor for the Whister Question newspaper and has twice won the Best Sports Pages Better Newspapers Competition. A writer by trade, Thompson’s slightly addicted to fresh lines, new crags, and whitewater.

Arnie Wilson spent 15 years in television - 10 of them on screen - before becoming the London-based Financial Times ski correspondent in 1986. In 2001 he became editor of Ski+board, the Ski Club of Great Britain’s magazine. . In 1994 he skied every day for a year - a feat which took him to 240 resorts in 13 countries around the world, and into the Guinness Book of Records. Wilson is also the author of ski books. He has now skied in 660 resorts in 26 countries. His next mission is to ski in all 40 of America’s "skiing states" – he has four to go.

Eric Berger Originally from Montreal, Eric moved to Whistler in the fall of 1986 after studying photography at the CEGEP Du Vieux Montréal. It was in Whistler that he combined his love of photography with his passion for skiing and snowboarding to create a successful career as an action sports photographer. He was a Senior Contributing Photographer with Transworld Snowboarding Magazine for twelve years and continues to work with numerous action-sports publications and high profile clients worldwide.

From the beginning, Eric's eye has been drawn to raw wilderness as the backdrop of his success. Delivering action poised on the edge of consequence, his images are at once daunting and inspiring. At home in the backcountry and remote locations, his visual merging of high-risk sport, alpine topography and evocative composition have given him a signature look and international respect.