Ski Canada brings the passion of alpine skiing to print, the web and now by monthly email subscribers by creating a club-like loyalty among readers. Deep, rich, inspiring photography combined with evocative, award-winning stories continue to generate passionate letters to the editor – more than almost any other Canadian magazine. With so much noise and time distraction online, Ski Canada readers remain more dedicated than ever. Knowing the most effective mix of entertainment and information is what Ski Canada’s editors pride themselves in – and our readers’ devotion to the magazine is the ultimate reward.  Iain MacMillan, editor

 

2010/11 Editorial brochure

Ski Canada publishes more editorial pages than any ski magazine in Canada

Sample writers and photographers biographies

Departments, each issue

- First Tracks: our editor makes first tracks
- Letters: Ski country’s most dedicated readers speak up
- Short Turns: news, gossip and racy photos
- Gear & Gadgets: fashion, the best in gear, from helmets to gloves, eyewear to boot- warmers…and beyond
- Western View: George Koch sets everything right--far right
- Race Line: James Christie lets you talk World Cup like a pro
- Letter from the Alps: Doug Sager’s entertaining look at Euros
- Tech Talk - Martin Olson on the popular mechanics of skiing
- Seen @ Whistler: Chris Lennon's look at life from the epicentre of mountain culture
- Gear & Gadgets Hot new products for alpine skiers
- Style File - Instruction editors Martin Olson and Chris Lennon fix all that ails you
- Crosshairs:Extend your dream time admiring the best of Ski Canada's award-winning photographers

BUYER'S GUIDE 2011 Annual

published week of August 23, 2010
on newsstands week of September 6.

The annual Buyer's Guide issue delivers bonus circulation with 3x the newsstand sale of other issues. This is in addition to Ski Canada's subscriber totals which exceed subscriptions to ALL other ski magazines available in Canada - combined. The Buyer's Guide is the season launch issue and highly recommended to include in your media plan for fall 2010.

Canadian skiers looking for new gear start here!

• Award-winning journalist and Ski Canada technical editor Marty McLennan PhD has once again produced the country’s most comprehensive equipment guide, including detailed listings on more than 1000 skis and boots. Result? This issue a keeper — all season.

Also in the annual Ski Canada Buyer’s Guide:

Features

• St. Moritz and Switzerland’s Engadine Valley
• Revie Expats: Making the move to one of the country’s iconic ski towns has its challenges — and benefits.
• School of Powder: Mike Wiegele Helicopter Skiing has long been a favourite for experts but it’s also for the uninitiated
• 10 destination ski areas a few hours’ drive from Calgary

Ski Canada Test 2011 fromSilver Star Mountain (Part I) - Canada's premier consumer ski ratings now in its 28th year- Test results for On-Piste Cruisers and Easy Cruisers.
For more details contact Ski Canada magazine.

**********************************************************************
Fall 2010 (October/November)
publishes week of October 11, 2010
on newsstands week of October 25

Ski Canada Test 2011 fromSilver Star Mountain (Part II)
- All-Mountain and Big Mountain skis. They’re at home on all runs across the country, from steep and deep to backcountry and groomers. Following last issue’s on-piste ski test results all-mountain/big mountain models are on the buffet table this month. Ski Canada tested 56 worthy new models—and there’s one just right for you!
For more details contact Ski Canada magazine.

Features

• George Koch stirs the pot on the often routine refusal for RCMP and Search and Rescue to go out and search when they consider the conditions “dangerous.”
• 8 reasons to try Vail this season
• 7 of the world’s most dangerous places to ski: from Iran to the Kashmir
• 5 for the road (Castle, Sunshine, Louise, Panorama & Fernie)
• Trois Vallees, France
• And 2 from Quebec City
• Plus - End of an era: Don and Heather Bilodeau’s School of Skiing wrapped up its unique independent status this year at Panorama.

***********************************************************************

Travel Guide 2011 (December)- Alpine adventure issue - top ski areas for powder, off-piste, backcountry and, of course, cruising and family ski
publishes week of November 15, 2010
on newsstands week of November 29

Gear
Test Powder: Big and proud. Tested at Wiegele's, 12 top powder skis for the deep
Test Impressions: 15 skis reviewed—which one catches your attention?
Tech Talk : Coming to terms at the ski shop
Gear & Gadgets for the holidays

Features

• Golden choices: Heli, Cat or Resort skiing of Kicking Horse
• Two very different neighbours: Telluride and Silverton
• Serfaus, Austria
• Private Lives: Eagle Pass Heli Skiing
• Shames & Smithers
• Mount Washington
• John Barber's father and son road trip through Norway
  
  Tips on technique
  Chris Lennon : Better skiing in the steeps, without lessons

*****************************************************************************************************************

Winter 2011 (January/February)
publishes week of January 10, 2011
on newsstands January 17, 2011

Best of Skiing in Canada

Across the country, Ski Canada's annual Best of Skiing in Canada awards are being debated at resorts, bars, restaurants, ski industry offices, private chalets and skiers' homes far and wide. The magazine's best-read issue is also most-quoted in general media.

Features

• Ryan Stuart learns first-hand what’s it’s like for blind and disabled skiers.
• Ontario’s private clubs
• Seven (not-so-deadly) sins of ski technique 
• How to make it look bigger -- why your ski photos never make the slope look as steep as it really was

*****************************************************************************************************************

Spring 2011 (March/April)
publishes week of February 21, 2011

Features

• The Seven Deadly Sins of Ski Instruction
• Hardcore Austria: Serfaus vs. gentle Switzerland: St. Moritz and the Engadine Valley
• Straight from the ski industry trade shows: a Sneak Peak at Next Year's Gear
• From gate crashing to lunch-table saving, understanding the competitive Ontario Ski Club Culture
• Tech Talk: Sidecut 101, understand your ski terminology
• Test Impressions from Silver Star Test 2011
• After the Games, Chris Lennon takes readers off Hwy 99 to enjoy the drive to Whistler 

Watch for frequent updates of the 2010/2011 editorial outline

**********************************************************************

Writers and Photographers

Ski Canada is noted for editorial excellence. Our writers and photographers are among the best in alpine snowsports media. Here's a sample of just a few:

George Koch has travelled to war zones as well as ski hills in preparing the thousands of articles he's written over his 20-year career. He holds an MA in journalism, was a recipient of a National Magazine Award and continues to write for numerous publications besides Ski Canada.

Former editor in chief of Fall Line Skiing in the U.K., Leslie Woit has had no home base for years but chooses to travel the world in search of the perfect ski destination for a host of magazines and newspapers including Ski Canada.

Toronto-based James Christie has covered six Winter Olympics, numerous World Cups and the full range of amateur and pro sport in more than 30 years with The Globe and Mail.

Steven Threndyle published his first story in Ski Canada in 1987 about flunking the Level II exam. He can write better than he skis. He loves backcountry powder, hates gates, and believes that every skier should turn a non-skier onto the sport. He lives in Kelowna, B.C., with his snowboarding wife, son, and daughter. He is eternally grateful for the fact that his son does not play hockey, so he can go skiing on Saturdays.

Ian Merringer is the editor of Canoeroots , the former editor of Rapid and Adventure Kayak and has won a national magazine award for his work with Explore magazine.

Andrew Findlay has been a freelance journalist for eight years, publishing his work on topics as diverse as wild horses and forgotten ski hills in magazines like Ski Canada, Canadian Geographic, Explore, Westworld, B.C. Business, Canadian Wildife, EnRoutre and numerous other magazines.

Chris Lennon has an extensive competitive background, currently resides in Whistler and writes for various ski and travel publications in North America and New Zealand.

Free is the operative word in Ryan Stuart's life; he's a free-heel skier, freelance writer – for publications like BC Business, Backcountry and The Globe and Mail – and gear editor for Explore magazine, where he gets to try all kinds of gear...you guessed it, for free.

Marty MacLennan is a former advisor to the Nagano Olympic Ski Patrol and author of Lobster's Family Guide to North American Ski Resorts, Marty calls anywhere with good skiing home. A freelancer by trade and vagabond at heart, he presently resides in Vancouver where he teaches photojournalism at Simon Fraser University.

Doug Sager is a former Cairo correspondent for CBC and CBS News. Doug abandoned the Egyptian desert for the skifields of Switzerland 25 years ago. In addition to being Ski Canada's longest serving columnist he has been ski correspondent for a number of British publications, including The Times, The European and Vogue.

Kim Thompson is a Whistler-based writer with bylines in publications such as Adventurous Magazine, British Columbia Magazine, Whistler the Magazine, the Province, and Off-Piste Magazine. Thompson is on staff as sports editor for the Whister Question newspaper and has twice won the Best Sports Pages Better Newspapers Competition. A writer by trade, Thompson’s slightly addicted to fresh lines, new crags, and whitewater.

Arnie Wilson spent 15 years in television - 10 of them on screen - before becoming the London-based Financial Times ski correspondent in 1986. In 2001 he became editor of Ski+board, the Ski Club of Great Britain’s magazine. . In 1994 he skied every day for a year - a feat which took him to 240 resorts in 13 countries around the world, and into the Guinness Book of Records. Wilson is also the author of ski books. He has now skied in 660 resorts in 26 countries. His next mission is to ski in all 40 of America’s "skiing states" – he has four to go.

Eric Berger Originally from Montreal, Eric moved to Whistler in the fall of 1986 after studying photography at the CEGEP Du Vieux Montréal. It was in Whistler that he combined his love of photography with his passion for skiing and snowboarding to create a successful career as an action sports photographer. He was a Senior Contributing Photographer with Transworld Snowboarding Magazine for twelve years and continues to work with numerous action-sports publications and high profile clients worldwide.

From the beginning, Eric's eye has been drawn to raw wilderness as the backdrop of his success. Delivering action poised on the edge of consequence, his images are at once daunting and inspiring. At home in the backcountry and remote locations, his visual merging of high-risk sport, alpine topography and evocative composition have given him a signature look and international respect.