The World According to Wiegele
from Spring 2006 issue
Three men are generally credited
with inventing helicopter skiing:
Hans Gmoser, Herb Bleuer and Mike
Wiegele. Gmoser, founder and long-time head
of Canadian Mountain Holidays (CMH), retired
years ago and Bleuer, the quietest of the three,
currently consults to snowcat skiing operators.
So of the founding trio of a genre that
profoundly changed skiing, only one continues
to lead a heli-skiing company. Wiegele, then, is
pretty much Mr. Heli-Ski in the flesh.
With a heli-skiing career stretching back 40
years, Wiegele is a storehouse of adventures,
memories, anecdotes and practical wisdom.
He could be forgiven for coasting through the
crowning phase of his career. Yet, at 67, he
remains unsatisfi ed with the way things are.
Outspoken often to the point of pugnacity,
his interests range far beyond skiing, and he’s
happily conversant in religion or politics. But
it’s the realm of skiing—his career, calling and
business—that arouses his passion, and where
he continues to push for improvement.
It was a dazzling afternoon in late
April, and six of us swooped
joyfully in massive,
terrain-swallowing
turns down
the rolling fl anks of the Albreda Glacier. I
was skiing with Bob Sayer, for years one of
Wiegele’s top guides, and three senior French
mountain guide-examiners from Chamonix. We
weren’t in the deep pow most people associate
with heli-skiing, but in ankle-deep spring corn
snow. I’ll take genuine smooth corn snow over
powder any time—it’s far harder to find. The
skiing was so easy we could have racked up
40,000, 50,000, maybe even 60,000 vertical
feet. There seemed to be no limit.
But we weren’t here to chase records. It
was the midst of Wiegele’s annual, postseason
safety update and guide training
sessions. His operation at Blue River, B.C.,
north of Kamloops, the world’s second-largest
heli-skiing enterprise, was teeming with
people intent on improving their skills or
imparting their expertise. There was a team
from Recco, which locates buried skiers and
lost-in-the-woods souls lacking transceivers
through radio echo location. There was
an expert from Wiegele’s native Austria
demonstrating a new, mobile carbon-fibrerod
crevasse-rescue tripod. There were fellows
from North Shore Search and Rescue in
Vancouver, routinely called upon to find lost
or injured skiers and snowboarders who try to
descend off-piste from Vancouver’s local ski
areas. There was the Chamonix trio. And most
significantly, there were about 30 trainee
guides taking the Canadian Ski
Guides Association’s (CSGA)
Level II courses
and Level III
refreshers, plus their half-dozen instructors
and examiners.
All of us, and all our gear, had been
helicoptered up onto the Albreda Glacier
for training and demonstrations under
realistic conditions. Others might exploit
their position as head of a heli-operation—
Wiegele operates 11 helicopters, has 12 lead
guides and enjoys access to almost 8,000
square kilometres—and just enjoy a final few
spring skiing days with their best buddies in
some private stash hidden in the Monashees.
But Wiegele seems to revel in these training
events. I watched him flitting between tasks,
alternately making sure each session was
running smoothly, watching to make sure
that people were listening and learning, and
absorbing new information himself.
Some of Wiegele’s original guests have not
only become multiple-repeat clients, they’ve
spawned a second generation of heli-skiers.
They’re now in their 20s and 30s, so there’ll
be a third generation soon. And yet, jarringly
for a man who’s experienced so much success,
Wiegele is concerned. “Our image—the heliskiing
sector’s—is not good,” Wiegele tells me
in typically blunt fashion. “Too many people
see heli-skiing as dangerous.”
But where some other operators imply
that this perception is just that—not rooted
in reality—Wiegele believes his industry
has to do better. “We have responsibilities,
commitments, obligations, it has to be to
a high professional standard in all areas, in
every segment, in every aspect,” he says. “You
have to ask yourself what is good: something
that brings joy, happiness and security, and
you have to protect that, and you need to
assure yourself that what you’re doing is within
reasonable limits and is good for society as
a whole. We have to strive to achieve that,
but not stop there, we have to continuously
research as things evolve and change.”
Perhaps surprisingly in our post-modern
world of leisure time, hedonism of every
form and conspicuous wealth, Canadian heliskiing
appears to be declining. Snowcat skiing
continues to grow steadily, but Wiegele’s
competitors at CMH admit that heli-skiing’s
numbers have dropped for several years.
Nobody knows if the ominous numbers are a
trend or an anomaly, nor why it’s happening.
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It’s especially puzzling to me as a guy from
money-spinning Alberta. While few could
afford to heli-ski in the slumping ’80s—or
would admit it—Albertans have thrown
financial caution to the wind. Everyone is
spending, house prices seem to climb by
$10,000 every week, airlines have direct
flights to Vegas and you see Porsches all over
downtown Calgary—in winter. Half the people
I know in Calgary’s business community go
snowcat skiing. But hardly anyone seems to
heli-ski. As Wiegele notes, a good friend of
his who owns a prominent Calgary investment
brokerage has had to swear to his wife never to
heli-ski. Wiegele wonders how many similarly
lost customers are out there.
Wiegele thinks he knows the cause: heliskiing’s
image as something extreme, combined
with periodic fatal avalanches. One of his
groups was in a fatal avalanche last year, his
company’s first such accident in eight seasons.
Despite having a lifetime accident rate of just
one every two-million skiing runs, it prompted
extensive soul-searching. “We immediately reexamined
ourselves, what we do, how we do it,
every step leading up to it,” says Wiegele.
Something that bothers Wiegele particularly
is the way backcountry skiing is being
promoted. “You have films of people jumping
out of helicopters with skis on into the
couloir,” he says. “They deliberately set off
avalanches and then ski entire mountain faces
inside moving slides—then jump off a cliff.”
The results, in his view, are cohorts of young
people who arrive at backcountry operations
with a very aggressive mentality, yammering
about the “steep ’n’ deep.” But they have no
appreciation of the real risks—nor about what
kind of terrain you can actually ski when the
backcountry hazard is at “considerable” or
even “high.” The manufacturers are another
Wiegele target: “One of them has a slogan ‘Go
wild.’ But most of the equipment and clothing
companies do absolutely no education, say
nothing about the dangers.”
Wiegele and several others launched the
CSGA in 1990, modelling it after Europeanstyle
apprenticeships. Prospective graduates
require Canadian Avalanche Association
courses, first aid, ski instructor certification,
the CSGA guide’s courses themselves, plus
mandatory work experience. Becoming a Level
III, the highest designation, can take 10 years.
The CSGA has turned out about 300 graduates.
Skiing skills are stressed throughout the
process because, explains Wiegele, “To be
a heli-skiing guide you have to be good on
skis. Your medium is snow and the main
hazard is avalanches. We might land on 15 or
20 mountains in a single day. The skier has
changed as well. Everybody trains athletically
nowadays to be ready. It’s not unusual to have
50-70 very efficient, trained skiers. So as a
guide you have to be very good at peoplehandling,
to guide those people safely without
them feeling they’re being held back and overmanaged.”
Historically, the CSGA was owned
and controlled by Wiegele. It’s currently being
reconstituted as an affiliate of the Canadian Ski
Instructors’ Alliance, independent of Wiegele,
to improve its industry credibility.
The CSGA training sessions seemed to
reflect Wiegele’s mindset of always pushing
for better. I went out for a couple of days
with Sayer, Don Schwartz, Barry Widas, the
French experts and about 10 Level II trainees.
The prospective Level IIs had all worked in
helicopter or snowcat skiing as Level I “tail”
guides, those who ski at the back to support
the lead guide and help the guests.
What I observed were people serious about
maximizing their expertise in the craft they
clearly love. On a huge slope high on the
Albreda Glacier in the northern Monashees,
they practised dealing with every guide’s
doomsday scenario—a multiple avalanche
burial—under realistic conditions. Some of
us buried transceivers deep in the snowpack,
then partially covered ourselves with snow
to mimic injured, half-buried victims. Each
trainee in turn had to organize and lead
a mock rescue. Intensive de-briefing and
criticism followed each round.
“It isn’t just take the rucksack and go skiing
anymore,” comments Wiegele halfway through
one of the training days. “We have to think
in a truly professional way to sustain a worldclass
business, one that can survive in hard
times, recessions and world unrest. Who do we
have to satisfy? Employees, families, guests,
investors, government, insurers, the general
public and the media.” A lot of bosses. And
in Wiegele’s view, his industry is not quite
measuring up: “There are inherent risks, but we
have to fully dedicate ourselves to preventing
an accident. That has to be our total focus.
We have to do everything possible to get and
retain the confidence of the general public.
I believe the authorities in the provincial
government are getting impatient.”
Wiegele is also a staunch supporter of
avalanche research. For several years in the
’80s, his money and commitment singlehandedly
kept Canadian avalanche research
alive. He continues to host fieldwork by senior
avalanche researchers such as Bruce Jamieson
of the University of Calgary. “Mike’s is a
personality that constantly demands change,”
notes Sayer. “Things are never good enough, let
alone perfect. He’s spent hundreds of thousands
of his own dollars on avalanche research, and
maybe $1.5 million on the CSGA—the money
seems to make no difference to him.”
The next day we flew deep into the
Cariboos, the other half of Wiegele’s vast
domain. Schwartz and Widas had some of
the trainees, non-locals who barely knew
the terrain, lead groups down a complex run
containing blind alleys such as convex rollovers
ending in cliffs. Later we practised
pinpoint transceiver searches of deep
burials nearly three metres down (another
nightmare). Other sessions included crevasse
rescue and map navigation. Later in the
week the group would spend several days
operating out of a backcountry hut.
The mountain rescue seminar and guides’
training demonstrated the resources that
can be mobilized by an operation the size of
Wiegele’s, if the owner is interested. Watching
it was fascinating. It was stirring to feel the
commitment and intensity of the students,
which rubbed off on everyone. Still it was
clear, from the uncompromising nature of
the courses, that some would fail this round.
Tough as that might be on the individual, in a
job where mistakes can result in the ultimate
failure, it was a good thing.