First Tracks
Garage sale:one slightly used snowboard
I was cleaning out the garage on Saturday
and among the bikes, sails, bottles of
pesticide from the ’50s, and raccoon and
opossum dens I found my old snowboard.
Yes, I admit it, for a brief, bored time in the
early ’90s, I joined the dark side, hung out
with a bad crowd and learned to ride.
I remember my first run with my now
brother-in-law Gordo vividly—a much more
humbling fi rst experience than anticipated.
Rather than James Dean surfi ng snow as I
had envisioned, it was Jerry Lewis eating
snow. With no one to ask for tips, let alone
offer formal lessons, we learned in leaps and
bounds the moment we got off the chair.
Having skied the same runs at my home
hill since I was a child, this new challenge
was welcome. The fear of broken wrists and
tailbone subsided after the fi rst weekend,
and within a few days we were on nearly all
our favourite runs. One day of the weekend I
skied, the other I snowboarded.
Perhaps it was because the challenge was
overcome so quickly that within a few years
I’d drifted back to skiing-only. Gordo, on the
other hand, only gave up his board when
his wee waifs got up on skis. With the kids
invariably uphill from him, he noticed how
much more useful a dad is when his feet aren’t
hobbled. Although some of my other buddies
remained on boards and never looked back
(and left the teaching of their offspring up to
wives, instructors and West Indian nannies),
some, like me, saw it as a passing phase.
Snowboarding has been a perfect fit
for today’s instant-everything society that
was ready for a bandwagon to hop on. If it
isn’t an easier sport to learn from the getgo,
it certainly has a much faster learning
curve than skiing. And the excitement that
snowboarding has brought to the ski hill
does not go uncredited.
As editor of a magazine that depends on
readers who are skiers, I wasn’t worried about
old-fart converts like me leaving their skis
in the garage and pulling the switch when
snowboarding’s big wave hit 10 or 15 years
ago, but I’ll admit I was concerned for the
ski industry for a while, wondering if we were
going to lose the best and brightest kids
straight to the sinister force before they even
gave skiing a try. How long would it take
before snowboarding overtook skiing?
But with infl uences such as the
introduction of the twintip ski (or possibly
the fact that there are even fewer females
who snowboard than ski), the impending
takeover has apparently stalled. Most skiers
now grudgingly accept that snowboarding
has positively
infl uenced our
sport in certain
ways, including
what goes on
in terrain parks
(formerly known as snowboard parks.) Jibbers
on twintips have realized that whatever can
be done in a pipe or terrain park feature on
a board can be had with greater ferocity on
skis. And those who duck ropes to ski offpiste
and explore the backcountry understand
the obvious: skiers can trek easier and farther
to get to bigger rewards simply because,
like Gordo clambering about the bunny hill
picking up his kids, one can walk
on skis. We’re simply more versatile.
And despite lift line anecdotes of
“everyone is snowboarding nowadays,”
numbers from the Canadian Ski Council
and the Print Measurement Bureau show
it’s more like a third of those in the lift
line are snowboarders. Data collected from
the National Ski Areas Association in the
United States shows even lower percentages
of snowboarders vs. skiers. In the biggest
markets, such as the North-East U.S. and the
Rockies, snowboarders make up around 20
per cent, or slightly less, of ski area visits.
The South-East and Mid-West have higher
percentages (26 and 30 per cent respectively)
and the Pacifi c West has the highest
percentage of boarders at 45.
Just north of there, my buddy Greg
Daniells is the B.C. Regional Co-ordinator
for the Canadian Association of Snowboard
Instructors. Greg is based in Whistler and was
as excited as anyone when it was announced
the Olympics would be coming to town in
2010. But it was a tiny photo caption later
in Ski Canada that made
his smile droop: all
snowboarding events
will be held at Cypress
Mountain in Vancouver.
Just last winter, CBC’s
The World This Weekend
radio news show had a 10-minute extended piece on Whistler and
the Olympics—and spent most of it talking
about snowboarding.
As much as I like to make fun of my
buddies on boards, and offer a soapbox
for readers in the form of the letters to
the editor department, I’ll miss having
the world’s best snowboarders and their
entourage around Whistler skiers during the
Olympics in four years. Just imagine if the
end-of-season TELUS World Ski & Snowboard
Festival at Whistler was without the
snowboard part—at least we’d win the skiers
vs. snowboarders hockey match.