First Tracks
Our readers write
When Managing Editor Anne and I read
manuscripts destined for these pages, we
often write margin notes to each other
questioning style, clarifi cation or fact
checking. Sometimes a facetious comment
is simply “How many edletters?” George
Koch’s columns, for instance, often have
this notation. When editing a particularly
bold statement by a writer, we often wonder
how many readers will comment on what
has been written.
These days, not many have time to
physically put pen to paper and write a letter
to a magazine editor, but the postman still
delivers letters occasionally. In fact, handwritten
envelopes are always the first to be
opened and I usually get to them before
those that appear electronically in my inbox.
Until I changed my e-mail address, I had
more than 600 a day dumped into my mail
program, about 400 of which were offering
to let me work from home (I already do),
to increase the size of my anatomy (I’m big
enough thanks) or to share in the spoils of a
mysterious multi-million-dollar bank account
in Nigeria. (Years ago, I toyed with one of
these offers via e-mail for about six weeks,
but that's another story.)
I find the Letters to the Editor (or
edletters as Anne and I call them) can be
one of the most entertaining pages in a magazine and Ski Canada
has very loyal readers—and when we get
something wrong, or right, or we didn’t
provide enough, we hear about it. Presenting
it all on printed paper may be pretty old
school, but it’s a much bigger blog than most
e-communities on skiing.
Opinions and comments from readers
are read by everyone around here and
(eventually) almost every letter is published.
The only time we hold back the mike on
the soapbox is when writers aren’t really
commenting on anything in the magazine but
perhaps wanting exposure on their business
or organization. Critical readers, on the other
hand, are valued.
Ski Canada readers aren’t all one age or
geographic group. They’re not exclusively on
the racecourse or hucking off cliffs or in the
terrain park. They are skiers who are on-hill
more often than the average, though. They’re
simply a good cross-section of who goes
through a lift line. Our edletters come from
all over Canada and beyond: Europe, Down
Under, Iran, Turkey and just recently from
Namibia…and this doesn’t include all those
Nigerians offering me millions for helping
them empty bulging bank accounts.
A friend, who I shall call Leslie, was editor
at another ski magazine a few years ago and
she sometimes wondered if anyone ever read
her book. “We never got any letters,” she
recalled awkwardly when I asked her about
feedback, “maybe half a dozen in four years.”
And of those who did take the time to write?
“Most people had an axe to grind—how nice
it was that they shared it with me.”
We have pretty thick skin here; we can
take it. I’ve only called the police once about
a hand-delivered edletter, but after reading
it to the officer over the phone three times,
neither of us could understand what was
being said so it went into the wastebasket.
A regular letter we receive is “Why don’t
you do more on insert particular area of
interest here.” This normally comes down
to a space issue—we have lots to say but
we just don’t have enough pages in which
to say it. Indeed, it was (another) heartfelt
letter from a reader from Huntsville,
Ontario, who wanted me to write about his
telemarking sister in Golden that inspired
this scribbling.
I’ve always enjoyed reading the letters
that generated more letters: helmets will
do it (we have several in the bank), and
surprisingly snowboarding is still enough of
an issue to get people going. But I think
the longest-running exchange, over the
course of a year, was about our decision to
use Michelangelo’s David (and not covering
up his who-who) as a visual in a story on
Whistler Gay Ski Week.
I try to bite my tongue and let the letterwriter
have the last word, but sometimes
a letter is screaming for a reply and I just
can’t help myself. In margin notes in my
copy, Anne sometimes reminds me that
“not everyone shares your humour, Iain….”
But it’s more often applied to my sarcastic
response on the edletters page. Sometimes I
push the limit and feel a little remorse after
the completed issue has gone to press. Years
ago a reader complained on the edletters
page about stories that turn to the back of
the magazine. I responded briefl y with the
reasons and then offered: “For more on the
subject, please turn to page 146.” The issue
size that month was 130 pages.