Letters from the Alps
Building on success
In the 1920s an impecunious Ernest
Hemingway bummed around the Italian
Dolomites, hitching rides on pre-dawn milk
trains chugging up to high farms, using them
as ski lifts.
Only a decade ago, the tourist director of
St. Anton in Austria told me, “We open our
arms to ski bums.” And one who took him up
on it was my old skiing buddy, author (Wag
the Dog) and ski instructor Larry Beinhart.
My move to the Alps in 1983 was similarly
eased by an open-armed welcome. Never
having been to Switzerland, I came across
a piste map of the Verbier ski region by
accident: 400 km of trails, a cable car to
3,333 metres and a ski season from the end
of October to early May.
I sat down and wrote a letter to the
tourist offi ce. Would it be possible for
someone on a limited income (I had just quit
my job) to spend a winter in Verbier? Back
came a photo of an old mayen, a herdsman’s
chalet with stables underneath. A woman in
the tourist offi ce had taken the trouble to
fi nd me a one-bedroom rustic residence at
1,750 metres above the village, with a castiron
wood stove, huge stone fi replace, and
ski in and out over the fi elds.
My landlady kept sheep and cattle. She
was a founding member of the ski school.
One son was a mountain guide, the other
a ski racer. I helped her shift hay from my
mountain barn down to her winter stables in
the village. She helped get me discounts at
the sports shop her relations owned.
It’s not like that now. Farmers like her
long ago sold off their fi elds for building
plots. Now their grandchildren have no land
and cannot afford to build or buy in their
own community. The construction crane has
replaced the cow as the local icon. Tellingly,
the region’s artistic landmark, a statue set at
the entry to the valley, is the bare skeleton
of a supine cow—the kind of thing you
might see littering the sands of Death Valley.
There are many apartments in Verbier from
which you have no views of the mountains.
But there seems to be no part of town
without views of construction cranes.
It used to be the rule that cranes were
dismantled for the winter season and all
construction work halted, in deference to
tourism. No more. And the local government
has even rescinded an ordinance that
prohibited interior renovation during the
peak tourist season. So now you can be
awakened at 8:00 a.m. by jackhammers
ripping out the fl oor in the holiday fl at right
over your head, and come home to après ski
enlivened by the roar of rip saws.
It’s not uncommon for ski resorts to be a
work in progress, though there are charming
chocolate-box chalet towns where nothing
ever seems to change. Mürren across the
valley from Wengen in Switzerland is such
an example, as are Obergurgl and Lech in
Austria.
But there should be a limit, both in time
and space. Verbier used to have a bumper
sticker, the usual schmaltz: “Je ♥ Verbier.”
Now local wits display the ironic: “Je ♥
chantier.” For those of you who failed French,
chantier rhymes with Verbier—and means
construction site.
Many resorts are spared from sprawl simply
because there’s no more room to build.
Zermatt and St. Anton in their narrow and
steep valleys with threatening avalanches are
examples. Others have master plans, limiting
growth to preserve ambience (and to keep
property values up by limiting the supply of
housing). Whistler’s planning, topping out
at 50,000 beds, has been a model to the
industry.
But when construction becomes a
cancer, it not only wrecks the ambience of
mountain tranquility and ruins the local
agrarian economy, it also kills off the skiing
population.
In Verbier, for example, the lift company
Televerbier was for decades the prime
employer and engine of the local economy.
For the past several years, however, new
construction and renovation in the resort has
grossed over $300 million per year. That’s 10
times the revenue of the lift company.
The effects of this rampant construction
on the skiing population are considerable.
Twenty years ago, people bought property in
the resort because they were skiers. I didn’t
know anybody, including weekenders from
Geneva who owned second homes, who didn’t
buy a season pass.
But when properties go on the market at
$30 million, with the smallest chalet at least
$2 million and a four-bedroom apartment
at $3 million, the purchasers tend to be
far less interested in couloirs than they
are in collateral and investment potential.
They are not buying second homes with a
view to integrating into the local ski and
mountaineering esprit. They are buying
fourth and fi fth homes that will most likely
remain empty most of the time.
I haven’t heard of any examples of this
gentrifi cation or geriatrifi cation phenomenon
in North America, though I could imagine
Whistler as a candidate some 30 years or
more from now. But in the Alps resorts like
Gstaad, Crans-Montana and St. Moritz all
show signs.
Aside from the obvious incidences of
construction cranes, the main warning signal
of encroaching affl uence and enfeebling aging
in a resort is the proliferation of art galleries.
When you see a ski shop on every corner,
you know you’re safe. The opening of an art
gallery in a ski resort sends shivers down my
spine. Next thing you know they’ll be having a
summer classical music festival.